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LPP bets on Pasaż Grunwaldzki


LPP, Poland’s largest and the most dynamic clothing brand, presented new, enlarged version of its two stores already present at Pasaż Grunwaldzki: Cropp and House. The two brands were joined by LPP’s youngest child, Sinsay.

Cropp and House stores, until recently located at -1 level, moved to +1 level where they doubled their space: Cropp to 518 sqm and House – to almost 500 sqm. Sinsay store opened at the same level, occupying 540 sqm and making the presence of all „big five” LPP’s brands complete as Reserved and Mohito stores have already been there.

The presence of all LPP-owned brands confirms that Pasaż Grunwaldzki is one of the leading shopping and entertainment centers present on Wrocław market square. Its typical customer is loyal, values good location in the city center, which is easy to reach both by a car and the city transport.

The new stores apply modern designs and their openness makes them extremely alluring. The windows are transparent and bright while passages between shelves – wide. The display of the goods is very intuitive, in line with positive shopping experience guidelines. Today, a polite ‘good morning’ from a salesperson is not enough. A contemporary customer is more demanding, expects exceptional service and, at the same time, and easy journey around the store. Well-planned, trend-setting LPP stores fit a profile of Pasaż Grunwaldzki’s customer – a person who is modern, follows technological novelties and expects high-quality service.

–  The location change by Cropp and House brands is a result of the well-thought strategy of finding the best tenant mix. In our projects, each tenant gets individual treatment while EPP tries to create the most favorable environment for constant footfall and revenue growth. Relocations, store extensions and makeovers to include modern interior designs are obligatory elements to ensure the space’s attractiveness – says Marek Gładki, Leasing & Asset Management department director – We are happy that LPP, one of the most popular brands in Poland and the one that chooses the best locations, put its bet on Pasaż Grunwaldzki. There’s no better proof of the customer’s trust that confirms the Pasaż attractiveness.

Extended and enhanced LPP stores are not the only changes in Pasaż Grunwaldzki. Soon, refurbishment of the interior will start, from the corridors to an absolutely unique food court that will meet the needs of Wrocław inhabitants even better.

Pasaż Grunwaldzki, located in the very center of Wrocław, is a favorite shopping and meeting place for Wrocław’s citizens as well as Plac Grundwaldzki’s square landmark. The mall’s wide offer consists of almost 200 retail, service and restaurant outposts. A broad selection of well-known brands, an abundant agenda of events and attractions – all of this makes Pasaż an ideal choice for successful shopping and entertainment. The center also has an 11-screen Multikino movie theater, a modern food court zone with favorite restaurants, cafes, as well as an amazing view of the city. As of May, the customers will be able to use Fitness Academy club owned by this very popular network.